Vol 9, No 1 (2018)

Table of Contents


The Buddha Effect on Business in Modern China
Juan Odalis Escano 1-10 Abstract
JetBlue Airways: Expanding Deeper into Latin America
Kelsey G Walton 11-17
The Rise of Apple Inc.
Alberto Garcia Marrero 18-30 Abstract
Differing Market Strategies of the McDonald’s Brand in Various Income Countries
Caroline Michelle Hedde, Reid Banbury, Will Tamplin, Matthew Krantz 31-47 Abstract