The Rise of Apple Inc.

  • maite piedra fiu
  • Alberto Garcia Marrero Florida International University
Keywords: Computer Industry, Apple, Analysis

Abstract

Apple Inc. is one of the world’s leading multinational enterprises as measured by revenue, profits, assets, and brand
equity. Its ascent has been rapid but not linear; it has experienced setbacks along the way. This paper will analyze Apple’s
evolution over the past decade and future prospects, with an eye toward identifying opportunities and challenges for global expansion.

Published
2019-10-28
Section
Articles