Craft Brew Alliance: Global Context
Keywords:
Craft Brew Alliance, Beer Industry, Beer Market, Craft Beer Market, Global Beer, International Beer
Abstract
This paper examines recent trends in the global beer industry and the growth of the craft beer sector in the U.S. It analyzes the growth strategy of the Craft Beer Alliance and considers the future prospects for traditional and craft brews in the coming years. Recommendations are offered for expanding the craft beer sector's share of the U.S. marketplace.
