FOREVER 21 CASE STORY

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Abstract

This case considers the history and recent growth trajectory of Forever 21, a U.S.-headquartered apparel retailer and purveyor of fast-fashion.
It examines the company's largely unsuccessful attempt to penetrate the U.K. market and the reasons for failure.

Published
2019-10-28
Issue
Vol 8 No 1 (2017)
Section
Articles